Digital marketing presents opportunities and challenges to Essay - 2

Digital marketing presents opportunities and challenges to organisations - Essay Example 198). Yet, to obtain the advantages of digital marketing, organisations should add interactive media into their current marketing and business strategies, which is not easy to accomplish. Many companies are having difficulties developing their digital marketing strategies. Studies are being carried out to identify new marketing tools that will contribute to the development and implementation of digital marketing tools. The intention of this discussion is to describe the opportunities and challenges presented by digital marketing to today’s companies by using two concrete examples, Amazon and American Airlines’s SABRE. Various scholars and researchers have identified and described the opportunities and challenges of digital marketing. Digital marketing has created new means or outlets for advertising, selling, and buying. It allows the customer to access an incredible amount of information in an accessible and convenient way. Customers have the chance to look at products and/or services based on their wanted features, such as price, quality, functionality, and others. Customers can use it to get product reviews, or to know about the experiences, opinions, and/or ideas of other users (Urban 2004, 18). Digital marketing has given the end user some control, bringing about an enormous change in marketing processes. By using digital marketing companies can gain competitive advantage through greater customer satisfaction. In addition, digital marketing could be a simple tool for companies since the ‘digital’ feature of marketing allows further technology advances. Because the Internet facil itates two-way communication directly and quickly, implementing digital marketing strategy can occur faster than earlier marketing tools and are at times less costly. The best feature of digital marketing is its ‘instantaneousness’, hence allowing quick response from customers (Morris 2002, p. 205). On the

RESPONSE PAPER for Comparative Politics class Essay - 1

RESPONSE PAPER for Comparative Politics class - Essay Example According to the research article by Questia, the capacity of a party-state aimed at preserving both communist rule and social harmony was lightweight when placed close together against a global and interconnected world. The preference for a panoptic control shows strict constraints deserving a strong emphasis which is the nature of the medium in connection with political context requiring further exploration. This exploration is the communist heritage that is a matter of interdiction as of social mobilization. The Society of China has begun putting into use the resources of new information technology to put effectively pressure on the authority regarding social and economic issues (Questia, 2015). Wider patterns of social privileges and disadvantages remain as an influence on the public society. Some accounts show that new ways of state-society relations have reduced the influence of class and race on politics and policy (Orvis & Drogus, 2015). Shifts in modes of state-society relations have tampered with the mechanisms of racial influence and social class in ways that sometimes reward economic and social benefits. For example, business mobilization and citizens around economic development and environmental issues in some parts of France and USA has reinforced the local governance against most disadvantaged neighbor-hoods (Orvis & Drogus, 2015). Elsewhere, more so in the northern part of Europe, a great local participation is working to the advantage of marginal groups in social policy. In other developing cities in the world, a growing opposition from the middle and upper-class car owners are underestimating initiatives to curb vehicle pollution. How do institutions affect sate-society interaction? Although institutions are important, other types of institutions have emerged to control and regulate governmental and state-society relations.